Privacy Policy

At we understand the need to protect you, our customers. With this in mind we have created the following privacy policy which explains how we use your personal data. If you have any questions about the following policy you can contact us at

Information Collected retains only that information provided by you when you purchase any of our products, or contact us via the website.

Use of Information
We may use your personal information as follows:
To fulfil your order and administer your account.
Occasionally notify you about updates to our website.
Occasionally notify you of any special offers or products that may interest you.

We will endeavour to protect your personal data against unauthorised use and keep the information we hold about you accurate.

Disclosure of Information
We do not disclose your information to any outside bodies. We do not sell it on to any third party organisations. Your personal data is for the sole use of

Access Rights
You are able to find out the information holds about you. To obtain a copy of your personal information, please write to:
Privacy Policy Department, Visioncare Direct Opticians, Morrisons Supermarket, Black Country Route, Bilston, Wolverhampton. WV14 0DZ

enclosing your postal details and a cheque for the sum of £10 payable to Visioncare Direct Ltd.
This small charge is to cover our administration costs. You can request that we remove your personal information from our database by writing to the address above.

Changes to Policy
This policy may be revised over time as new features are added to our website. If in the future decide to change the way in which we use your personal data from that stated at the time it was collected, then we will inform you and give you the choice as to whether we can continue to use your personal information in the new manner.
Privacy Policy Created : 12th Jan 2013
Privacy Policy Updated : 16th Jan 2019