This policy explains how Visioncare Direct Ltd (“we”, “us”) uses personal information collected through this website, visioncaredirect.co.uk. If you have any questions, email info@visioncaredirect.co.uk or write to us at the address below.
Who we are
Visioncare Direct Ltd runs Visioncare Direct Opticians in Bilston (inside Morrisons Supermarket, Black Country Route, Bilston, Wolverhampton WV14 0DZ) and Willenhall (13 Stafford Street, Willenhall WV13 1TG). We are the data controller for the information described in this policy.
What we collect through the website
- Eye test booking form: your name, phone number, email address, the practice you choose, your preferred date and time, the type of eye test and anything you add in the notes box.
- Contact form: your name, email address, phone number (optional), practice, the topic of your enquiry and your message.
- Website usage: if you accept analytics cookies, Google Analytics collects information about how you use the site, such as the pages you visit and the type of device you use. See our Cookie Policy.
Please don’t include detailed medical information in the forms. We will discuss your eye health with you in person.
How we use it
- To contact you to arrange your appointment or answer your enquiry. We do this because you have asked us to (taking steps at your request before providing a service) and with your agreement, which you give by ticking the box on the form.
- To understand how our website is used so we can improve it, only if you accept analytics cookies.
- To send you information about offers, only if you have agreed to receive it. You can opt out at any time.
When you become a patient, we keep your clinical records in our practice system as required by the NHS and the General Optical Council. These records are covered by the privacy information we give you in practice.
Who we share it with
We do not sell your personal information. We share it only with the service providers that help us run the website and handle your request: our website host, our email provider, and Google (Google Analytics, if you accept analytics cookies, and Google reCAPTCHA, which protects our forms from spam). Some of these providers may process data outside the UK, with appropriate safeguards in place.
How long we keep it
We keep website enquiries and booking requests only for as long as we need them to deal with your request. If you become a patient, your records are kept for the periods required for clinical records.
Your rights
You have the right to ask for a copy of the information we hold about you, free of charge. You can also ask us to correct it, delete it, restrict how we use it or object to us using it, and you can withdraw your consent at any time. To make a request, email info@visioncaredirect.co.uk or write to: Privacy, Visioncare Direct Opticians, Morrisons Supermarket, Black Country Route, Bilston, Wolverhampton WV14 0DZ. We will respond within one month.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.
Last updated: 3 November 2026.